The internet has become the world’s most powerful marketing tool and the most powerful way to find a job. According to a study done by The Economist in 2013, a whopping 64% of jobs are advertised on the internet.
This is a rather important point. We need to know what type of reviews we want to hire, what kind of reviews we want to charge, and how it’s being used by our clients. It’s the most important part of the job description. The best way to find good reviews is to do it yourself. I can’t think of any business that has more than one and that way I can find it in my own way.
In the business world it’s important to make sure you get to know the opinions of your clients before you hire them. To get a good sense of their opinions, you have to ask them questions. The best way is to get them to write reviews on sites like Yelp or Angie’s List, and then ask your clients to write reviews on their own websites.
I’ve often told myself that a good review is an honest review, so if you see a review that was written on a site like Yelp, take that as gospel. If you see a review that was written on another site, that’s a sign that the person writing the review is biased.
A review is a good way to get a sense of a company. Especially if you dont have an agent in the area. If you see a review that has an “R” (Rating) sign in front of it, you can bet that the reviewer knows at least some of the tricks used to boost a website’s ranking in search (i.e. using fake reviews to make a website look better in the eyes of Google).
That is exactly what happens in the new Deathloop trailer. Here’s a sample of the reviews posted on Yelp.
While it does make one wonder what Yelp is doing with all these fake reviews. I mean its not like they have a list of fake reviews on hand to go out and do it. But its a start.
Its not the “reviews” that make a website look good its how they make the website look good. For example, if someone posts a fake review saying that a restaurant is “not as good as it used to be”, that does make the restaurant look better than it did before the fake review was posted. The difference is that the fake review has no sway. Google is just going to ignore it.
In fact, I think the real danger here is that the fake reviews are so obvious that they have the potential to actually sway the reviews of the real reviews. A lot of the fake reviews I’ve seen lately have been from people who are just looking at the reviews and judging them based on superficial things like the “score” or the “average” review, which is really only a proxy for how much the reviewer likes the restaurant, or how close they were to the restaurant.
It’s hard to judge reviews based on superficial things like the score or the average review, but if you’re going to do that, it’s not going to do much to help people judge reviews based on superficial things like the score or the average review. I don’t think it’s about the rating but the reviews themselves.
Comments